"This book will spark a transformation in the way we sell."
- Dan Heath, NYT best-selling co-author of Switch, Made to Stick, The Power of Moments, and Upstream
How we can helpWhat people are saying...
Overcome Customer Indecision
A range of products provide a complete, self-guided solution to learn and enable sellers on JOLT Effect techniques

Self-Guided Learning

Coaching Tools

Team Huddle Packs

Training Content
Additional Options for Overcoming Customer Indecision

JOLT Effect Call Analysis

Author-Led Keynotes and Workshops

Custom Training & Support

Virtual Classes
About The JOLT Effect
A new study of 2.5 million sales conversations reveals why customers tend to chose inaction over action and the counterintuitive playbook—the "JOLT Effect approach"—that high performers use to overcome customer indecision and close more deals
Free Resources
Authors Matt Dixon and Ted McKenna are providing bonus materials and tools to help companies engage, retain, and grow customer relationships
Meet the Authors

Matthew Dixon
DCMi co-founder
Matt Dixon is known for his provocative work in the areas of sales, customer service, and customer experience. He is the author of three Amazon and Wall Street Journal best-selling books: The Challenger Sale, The Effortless Experience, and The Challenger Customer.
