JOLT Effect in the Media
Harvard Business Review
Matt Dixon and Ted McKenna write about what makes customer indecision so dangerous and lay out the "JOLT method" to overcome indecision and grow businesses.
Winning the Challenger Sale
Host Jen Allen sits down with Matt Dixon to discuss driving urgency for change and The JOLT Effect.
Aaron Evans Sales Training
In an interview with sales enablement influencer Aaron Evans, Matt Dixon explains how to avoid "Think it Overs" with potential customers.
Breakfast For Champions Podcast
Breakfast For Champions Podcast host Tibor Shanto talks to Matt Dixon about The JOLT Effect and the four attributes dealt with by salespeople.
Sales Intelligence Weekly Podcast
Sales Intelligence is the global leader in Win Loss and Customer Experience Analysis. With podcast host Ryan Cueller, Matt Dixon discusses how to predict no-decision deals.
Kevin Legg Interview
Matt Dixon sits down with Kevin Legg, founder of the business skills company SAGE. They discuss customer indecision and other ideas behind The JOLT Effect.