JOLT Effect in the Media
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Harvard Business Review
Matt Dixon and Ted McKenna write about what makes customer indecision so dangerous and lay out the "JOLT method" to overcome indecision and grow businesses.
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Forbes Article
Tethr's CEO Robert Beasley shares why sales teams should talk to indecisive customers differently.
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How do you change indecisive customers into buyers?
Matt Dixon writes aboutĀ an unexpected reason why some potential purchasers sit on the fence rather than commit.
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The best way to get a customer off the fence? Get to know them.
Matt Dixon shares our findings of how high performing sellers judge the level of customer indecision.
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Winning by Design + The JOLT Effect
Jacco van der Kooij talks with Matt Dixon about how Winning by Design is partnering to bring JOLT Effect solutions around buyer indecision.
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The Sales Enablement Brew
Ted McKenna sits down with Carly Lehner and Malvina El-Sayegh on how to deal with customer indecision and the fear of messing up in the current economic environment
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Winning the Challenger Sale
Host Jen Allen sits down with Matt Dixon to discuss driving urgency for change and The JOLT Effect.
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Aaron Evans Sales Training
In an interview with sales enablement influencer Aaron Evans, Matt Dixon explains how to avoid "Think it Overs" with potential customers.
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Why Sales Stall and How to Fight Back
Salespeople spend valuable time on conversations that lead to dead ends because customers can't decide. So how do you navigate a conversation with a buyer in a way that can help them avoid analysis paralysis or other forms of indecision?