"This book will spark a transformation in the way we sell."

- Dan Heath, NYT best-selling co-author of SwitchMade to StickThe Power of Moments, and Upstream

Beat indecision this quarter!

What people are saying...

Overcome Customer Indecision

A range of products provide  complete solutions to  enable sellers and managers on JOLT Effect techniques

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Self-Guided Learning

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Free Resources

Authors Matt Dixon and Ted McKenna are providing bonus materials and tools to help companies engage, retain, and grow customer relationships


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About The JOLT Effect

A new study of 2.5 million sales conversations reveals why customers tend to chose inaction over action and the counterintuitive playbook—the "JOLT Effect approach"—that high performers use to overcome customer indecision and close more deals

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