How do you change indecisive customers into buyers?Aug 31, 2023
We are often asked for a short synopsis of our study on customer indecision. A primer on all that would come within the full book, if you will.
More recently, Matt has started a series of pieces in Raconteur. This piece starts towards the beginning and lays out the significant challenge facing sales organizations where 40-60% of deals end in "no decision." More importantly, Matt details the traps sellers need to avoid and starts laying a foundation for ways to combat customer indecision.