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The FOMU Report

The best way to get a customer off the fence? Get to know them. customer indecision raconteur synopsis Sep 04, 2023

In the second part of a series of pieces for Raconteur, Matt details the three primary sources of purchase indecision. Then he outlines the skills sellers can use to listen for signs of indecision....

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How do you change indecisive customers into buyers? customer indecision jolt effect raconteur study synopsis Aug 31, 2023

We are often asked for a short synopsis of our study on customer indecision. A primer on all that would come within the full book, if you will.

Most often we point towards the HBR article that...

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What is the FOMU Report?

A blog dedicated to examining customer indecision. Our research is clear that buyers fear messing up more than they do missing out. Follow along as we explore how FOMU affects sellers and sales organizations.