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TheĀ FOMU Report

The Most Important Trait for Top Sales Performers in 2025 intentional listening top sales traits top seller skills Nov 18, 2024

By Matt Dixon & Ted McKennaĀ 

In 2025, top sales performers will once again stand out by their ability to tackle the biggest growing challenge in sales: customer indecision. With so many options and i...

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What is the FOMU Report?

A blog dedicated to examining customer indecision. Our research is clear that buyers fear messing up more than they do missing out. Follow along as we explore how FOMU affects sellers and sales organizations.

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All Categories ai buyer indecision challenger sale customer feedback customer indecision how to handle indecisive customers indecision intentional listening jolt effect lost deals raconteur skills sko speaking study synopsis technology top sales traits top seller skills trust types of difficult customers wbd