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TheĀ FOMU Report

Options Overload: fear of making the wrong choice; Information Overload - fear of incomplete homework; Expectations overload - fear of not getting what you're paying for
Understanding the 3 Types of Customer Indecision + Why Weā€™re More Like Our Customers Than We Think buyer indecision customer indecision how to handle indecisive customers types of difficult customers Aug 19, 2024
By Matt Dixon & Ted McKennaĀ 

As we analyze sales performance, evaluate successful close rates, and further push the bounds of science when it comes to finding out how, exactly, to make peop...

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What is the FOMU Report?

A blog dedicated to examining customer indecision. Our research is clear that buyers fear messing up more than they do missing out. Follow along as we explore how FOMU affects sellers and sales organizations.

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All Categories ai buyer indecision challenger sale customer feedback customer indecision how to handle indecisive customers indecision intentional listening jolt effect lost deals raconteur skills sko speaking study synopsis technology top sales traits top seller skills trust types of difficult customers wbd