What is the FOMU Report?

customer indecision jolt effect Aug 24, 2023

The FOMU Report is a blog that contains updates and content from the team behind the bestselling book The JOLT Effect: How High Performers Overcome Customer Indecision. You can learn more about the book and our research here.

But what is FOMU and why is it important? FOMU stands for the Fear of Messing Up. And our research is clear that it's the number one driver of customer indecision, which affects between 40-60% of all sales deals.

Check out the video for an extended discussion between Matt and Ted. Our full self-guided course goes into much greater depth for those interested in becoming a fully certified seller equipped to overcome customer indecision.

Join OurĀ Mailing List

GetĀ notified when new content is posted.